A university project with a brief from ArtFund_ was to promote their student art pass.

For this I created a campaign that used the curiosity of people to follow things and scan QR codes dotted around University’s city in often obscure but obvious places.

To make it more eco friendly and to add to the mystery I found that this could be done with rice paper stickers and chalk spray paint so after a while there would be no trace of it left behind.